The advent of low cost and consumer media copying devices and the concurrent proliferation of the Internet render content owners increasingly vulnerable to unauthorized use and distribution of their content, as evidenced by Napster. Content owners lose billions of dollars every year to copying and piracy. The music industry is a US$40 billion per year industry. The IFPI and RIAA estimated music piracy from counterfeit physical media (primarily CDs) is over US$4.2 billion; this does not include potential additional displacement from Internet piracy. CD-R discs now make up 35% of all illegal sales, totaling 475 million units in 2000.In some leading economies, the volume of blank CDs sales now exceeds the volume of prerecorded CDs sold. The worldwide installed base of CD-recordable drives is expected to double to over 100 million units by 2002. Major music labels, independent artists, producers and distributors need technology that prevents the copying of audio CDs and ripping of songs. We believe that there has never been an effective copy protection technology for audio, because all previous copy protection techniques have interfered with the playback of the original music. SAFEAUDIO™ provides that effective copy protection technology for audio content without incurring the playability drawbacks of other solutions. Macrovision - Audio CD Copy Protection
SafeAudio is a 100% software-based, audio copy protection solution for music CDs, jointly developed by Macrovision and TTR Technologies. SafeAudio ensures excellent playability across all playback platforms and causes unauthorized copies to lose their entertainment value.
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